EXPLORE

Showcasing Skills and Expertise Through Work Samples and Qualifications

SAVORY

Developed the brand identity for Savory food magazine, including logo design incorporating a spoon element to evoke a universal passion for food.

Where appetite meets artistry

Contributed to the magazine's visual aesthetic through photography of table of contents and interior spreads. Employed vibrant colors and strong composition to create engaging and visually compelling layouts.

n open magazine spread titled "WHAT'S FOR DINNER? Dinner Ideas" on the left page. The left side features a vibrant close-up image of fresh red radishes with leafy green tops, emphasizing freshness and health. The right page contains a block of text in green font with an introductory paragraph about dinner planning.

A vibrant magazine contents page with the title "CONTENTS" in large, transparent letters over a colorful background of fresh vegetables, including red bell pepper slices, asparagus, and lemon wedges. On the left column, "Features" lists articles like "Travel with Your Taste Buds," "A Little Sweet in Your Mouth," and "The Fairy's Magic in the Kitchen." On the right column, "Departments" includes sections such as "Kitchen Guide," "Eat Healthy," and others. The layout is visually engaging, with text overlaying the image to guide readers to specific pages, highlighted by a clean and modern design aesthetic.

elish the read, savor the flavor.

Emphasis on tea's cultural significance, artistry, fragrance, flavor, and enjoyment.

Design features Chinese brush and iconic imagery, with green leaf symbolizing drink freshness.

A Taste of Tradition,
A Sip of Culture.

The project merges classic Chinese aesthetics with contemporary design principles to create a visually striking and culturally resonant identity. By incorporating traditional brush strokes and iconic imagery alongside a modern layout, the design effectively communicates the rich heritage and enduring appeal of tea.

TEA HOUSE

Create a logo for an Australian tea shop client that combines tradition and modernity, balancing Chinese and English titles with a fresh, sophisticated style.

FAIRY CUPCAKE

The Fairy Cake store sells fairy tale inspired cupcakes.

The brand identity features a rabbit logo. For Valentine's Day, the store offered heart-shaped packaging and a direct mail campaign including a special cupcake and heart-shaped coupon.

The pink promotional tags for Valentine's Day feature a tree with red heart-shaped leaves and the text "Happy Valentine's Day" in white, along with "Two cupcakes FREE only on Feb. 14th" in black.

A graphic illustration of a tree with a black trunk and branches, filled with red heart-shaped leaves, symbolizing love and Valentine's Day.

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Valentine's Day-themed packaging design featuring a tree with a black trunk and branches adorned with red heart-shaped leaves. The package includes playful colored birds, the text 'Happy Valentine's Day,' and a red heart with the phrase 'Put a little SWEET in Valentine's Day!' A barcode and website URL (www.fairycakes.com) are also visible on the design.

A Bite-Sized Piece
of Magic

A street billboard advertisement featuring vibrant strawberries and blueberries in a glass with the text "Season of Fruits" .

JUICE

Passionate about juice, I've developed a brand concept named "Juice."

The logo incorporates a glass shape into the letter "U," symbolizing refreshment.

The brand identity is seasonal, with menu colors reflecting the current fruit: kiwi, orange, or mixed berry.

Gift cards showcase vibrant fruit photography. The overall aesthetic is clean, bold, and colorful.

Juice up your day.

Juice bottles feature a minimalist design with essential product information.

TOP ROOFING

The logo features a heart shape inside the house, symbolizing the company's commitment to taking good care of each customer.

The business card features a distinctive geometric house shape, reflecting the company's roofing expertise.

Your Home, Our Heart.

Creating Visual Impact

My design portfolio showcases a diverse range of projects
, including logos, flyers, posters, brochures, and webpages. Each project is tailored to the client's unique needs, ensuring that their brand identity and message are effectively communicated through compelling visuals.