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Designing an Enjoyable and Efficient Online Children Clothing Shopping Experience

This project aims to transform online shopping for children's clothing with a fun, personalized, and efficient platform. Doodle uses smart AI to simplify dressing your little ones, saving you precious time.

Solo Project

In today's fast-paced world, parents often struggle to find time for shopping, especially when it comes to their children's clothing. Many find the task tedious and unenjoyable, making it difficult to ensure their kids have the right clothes for every occasion.

quotation mark

Approximately 80% of men report disliking shopping due to it being stressful and time-consuming​. (Psychology Today)​

Target Audience: Busy Parents

Creating a satisfying and interactive shopping experience by streamlining the process and engaging customers at every step.

Goal:

Understanding the user

Nicole

Nicole is a dedicated stay-at-home mom looking for simple and efficient solutions to manage her family's busy schedules and daily needs.

​

  • Role: Stay-at-home mom

  • Family Structure: Married with two children ( 9-year-old boy & 10-year-old girl)

​

Lifestyle

  • Daily Routine: School/ after-school activity drop-offs, pick-ups, meal preparation, and homework assistance

  • Responsibilities: Childcare, purchasing, and organization

​

The user, Nicole's image.
The user, Michael's image.

Michael

Michael is a busy single dad seeking efficient solutions to balance work, parenting, and quality time with his two young boys.

​

  • Role: Project Manager

  • Family Structure: Single dad with two sons ( 2  and 4 years old)

​

Lifestyle

  • Challenges: Balancing work and family life, time management, sole childcare responsibility

  • Goals: Quality time with children, work-life balance, child development.

​

Pain Points

Busy parents often find shopping for kids' clothing time-consuming and frustrating, unsure if they are buying the right clothes for their children.

Parents, especially single parents, struggle to find time to shop for their children's clothing due to busy schedules.

Lack of Time

The abundance of clothing options can be overwhelming for parents, leaving them sifting through irrelevant items.

Overwhelming

Many users do not enjoy the shopping process and seek a more engaging and pleasant experience.

Disinterest

A person with a yawning expression.

Needs

  • Fast & Easy Shopping Experience

  • Personalized Recommendations

  • Interactive Shopping Experience

A person is using a cell phone.

How may we make the shopping process more

enjoyable and efficient?

  • Reduce the shopping process
  • Smart style selection
  • Virtual shopping assistants

Saving you time
with every click

Say hello to your personal AI Shopper, Jumi, your trusty shopping buddy here to make your experience a breeze.

AI shopper, Jumi, an animated character wearing a suit and headphones, is ready to assist the customer.

Features and Functionality

The AI shopper streamlines the clothing selection process by offering personalized recommendations based on each child's preferences and purchase history. A curated list of clothing items can be quickly filtered by size, color, style, and price, saving parents valuable time and effort.

Seamless Shopping Experience

The user-friendly interface features intuitive navigation, allowing shoppers to effortlessly browse and select items. The quick add-to-cart function and one-click purchase option for returning customers provide a seamless and efficient checkout experience.

Streamlined Shopping

By simplifying the shopping process, this efficient system keeps users

engaged and helps them complete their purchases more easily.

Doodle app site map.

  • Reduce the shopping process

  • Smart style selection

  • Virtual shopping assistant

Input gathering

Analysis & generation

Add items to you cart

Easy checkout

Doodle app screens showing the entire shopping process.
The doodle app is displayed on the desktop and tablet.
Doodle app features and functionality flow.

Feedback

This study evaluates how well the app's AI shopping tools, search features, and overall shopping experience work. Feedback will highlight areas for improvement and show how the app performs in real-life situations compared to traditional shopping methods.

Shopping experience is more enjoyable and less time-consuming.
                                - Vivian

Vivian image

The shopping process is noticeably faster and more efficient; however, I would like to see more interactions.
                                    - Michael

Michael image

I have no idea how long the process of filling out the form will take.
                                   - Shannon

Shannon image

Advantages:

  • Faster and more efficient shopping process

  • More enjoyable shopping experience

Needs for Improvement:

  • Lack of interaction

  • Unclear form completion time

Solutions

Lack of
interaction

Product recommendations

Clothing matching (drag & drop)

Live chat support

Product recommendations

Mix and match clothes on a the model, create perfect outfits, and easily add items to your cart for a seamless and enjoyable experience.

Smartphone interface displaying a child modeling a sweater, with three sweater design options to drag onto the model and a 'Next' button below.
Smartphone interface displaying a child modeling pants, with three pants design options to drag onto the model and a 'Next' button below.
Smartphone interface showing a child wearing a sweater from the selected design. Additional options, including a green sweater and khaki pants, are displayed on the side. A prominent 'Add to Cart' button appears below.
Animated GIF showcasing a 3D mannequin surrounded by various clothing options, including dresses, skirts, and tops. A hand icon selects a pink skirt, highlighting interactive customization.

Clothing matching

Make online shopping 

feel like a game!

Live chat support

The AI shopper will also provide you with feedback on the clothing you put together, just like shopping with friends.

Chat interface showcasing a conversation with "Jumi," an AI assistant. The chat includes friendly suggestions.

Unclear form 

completion time

Create a progress bar

A progress bar shows users how much of the form is complete, reducing uncertainty and keeping them motivated.

The image without a progress bar.
The image with a progress bar.

Before

After

Create model profile

60%

Overall Progress

Jumi GIF image showing him waving his hand.
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